And yet another earthquake


Several major charities have taken flack in recent weeks for spending less than 100% of the donations they have received for Haiti relief. Yet the recent earthquake in Chile is a grim reminder that financial reserves are essential if we are to be prepared to respond to the next disaster. It appears that keeping some resources in reserve is prudent.

We tend to think that calamitous natural disasters happen every four or five years or so. At that pace, there’s time to breathe between moments of urgent financial need. But this time, we were fooled. The ninth strongest earthquake ever measured struck just weeks after Haiti received a devastating blow. Relief agencies which are already stretched and weary may need to open a second front in what feels like a war against nature.

We encourage you to continue to support the agencies and organizations that provide food, shelter, medical treatment, and other assistance during this difficult time in Haiti and Chile. It takes a steady flow of donations in the quiet times in order to be ready to jump when the next disaster strikes.

Thank you for your selfless support.
Jon Siegel

Image credit: www.cmalliance.org