As a Harvard undergraduate, Kendall helped launch the WorldTeach program. After stints with Goldman Sachs and the World Bank, she served in Uganda as a volunteer. Upon her return to the United States, she worked on the founding team of More.com, one of the early-stage Internet websites, where she realized that the Internet could revolutionize charitable giving. She founded and has been Executive Director of JustGive.org since 1998, which has generated over $500 million for tens of thousands of charitable causes. At JustGive.org, she innovated multiple giving products, such as Charity Reward Point Redemption, Charity Gift Cards, Giving Baskets and Crowdfunding. Kendall has been a thought leader in Internet Giving for two decades, offering strategic advice to organizations and companies that are incorporating charitable giving programs. In addition to her Internet Giving focus, she is now Chair of the Board of Nurturing Minds, a school in Tanzania that educates vulnerable girls.